Summer House Selling: Roaring 20s Edition

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Photo by Randy Fath on Unsplash

Photo by Randy Fath on Unsplash

I feel like we are going to be having a lot of fun this summer! I want The Roaring 20s, redux, but without the ‘29 crash. Selling in the summer is not usually the best time (at least in the Portland Metro Area). Buyers would rather be at the coast, picnicking, or traveling. Here are some ways that I attract amazing buyers to my listings, tailored to the Pacific Northwest vibe and #hotvaxxsummer:

  1. Summer Schedule: Buyers will be busy on the weekends so I plan weekday evening Open Houses. Don’t expect big numbers to come through your open houses if you do have them on a Saturday or Sunday. Plan on lots of weekday evening showings. This might even mean going on the market earlier in the week or extending your offer deadline. Give buyers a chance to see the house!

  2. Summer Party Open Houses: For the evening or weekend open houses set it up as a fun little party! Think backyard BBQ, evening soiree, or even kid's party.

  3. Highlight the Outside: staging the yard, patios, and decks has become more important than staging smaller bedrooms or flexible spaces. Spend time and money making any and all of your outdoor spaces welcoming, fun, and memorable.

  4. Advertise early and often! Set your open house dates and advertise them as soon as the listing is live on the market. I am judiciously using a “Coming Soon” status to build anticipation for upcoming listings. Spread the word about your home for sale through social media, yard signs, and word of mouth!

If you are thinking of selling your home this summer reach out to me now! The earlier in the process we connect and make a plan, the easier selling your home will be.